CHADRIDDEN

Many people don’t understand the difference between education and training. Education is giving out information and communicating to your trainees. Training is about practice and building skills. Today’s younger generation of employees wants to be trained, not educated.

Problem is, if we don’t educate them before we train them, it could lead to problems. Think about how you learned to drive. You need knowledge of the laws and then the actual training of getting behind the wheel. Same can be said for learning about the birds and the bees–if the education part isn’t done effectively, the training could lead to undesirable results!

Mark Flores, director of ops for Chuck E. Cheese’s, uses the macaroni-and-cheese example to demonstrate the difference. We’ve all made mac & cheese plenty of times in our lives, but if we don’t follow the instructions exactly, we might get macaroni soup, crunchy macaroni, or something else other than what we intended. So how do we deliver education and training to ensure consistency?

Manuals. Boooooooooring! We do need documentation, but make it fun! Include tons of photos and minimal text so it’s more of a comic strip look. People are more likely to remember what they see versus what they read, so retention of information is better. Additionally, it’s easier to translate into other languages.

Videos. Better than reading for most employees, but they need to be short segments (3–5 minutes maximum) with tons of visual image changes. Our employees today are used to watching CNN with talking video, a crawler message along the bottom, and the weather forecast on the side–all while having four online chats with their friends. Long, drawn-out videos lose their attention quickly. Watch a segment and go practice what you learn. You can watch the next segment after that.
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